In a survey, about 36 percent
of respondents admitted a car could act as an aphrodisiac; the number
was even higher for women and young drivers under 35.
The CarCourting Report, conducted by Angus-Reid, surveyed more than 1,500 adults across Canada. It confirmed that for Canadians, the car buying process is typically more emotional than rational.
"We discovered that people not only judge others on the type of car they drive, they also internalize their choices — cars appear to be a key part of how we identify ourselves personally," said Ian MacDonald, director of marketing for Trader Corporation.
That explains why 41 percent of those surveyed said a car should match its owner's personality; 20 percent said it should match their appearance, too.
Most said, for example, that hunky Canadian actor Ryan Gosling'd be best embodied by a Mustang (like the one he pilots in Drive); Shania Twain or Michael Bublé would be a stylish BMW 3-series; Wayne Gretzky's an outdoorsy Subaru, and Alanis Morisette a Toyota Prius.
The car respondents connected with Pamela Anderson, was, unsurprisingly, a flashy Porsche 911.
But Canadians are practical, right? How irrational can our car buying habits be? The survey found 61 percent wouldn't buy a vehicle they'd otherwise consider their "dream car" if it didn't come in a colour they liked.
This over-the-top infatuation is coming back to bite at least a few of these emotion-driven car purchasers: 71 percent of respondents said they are not in love with their current car.
The CarCourting Report, conducted by Angus-Reid, surveyed more than 1,500 adults across Canada. It confirmed that for Canadians, the car buying process is typically more emotional than rational.
"We discovered that people not only judge others on the type of car they drive, they also internalize their choices — cars appear to be a key part of how we identify ourselves personally," said Ian MacDonald, director of marketing for Trader Corporation.
That explains why 41 percent of those surveyed said a car should match its owner's personality; 20 percent said it should match their appearance, too.
Most said, for example, that hunky Canadian actor Ryan Gosling'd be best embodied by a Mustang (like the one he pilots in Drive); Shania Twain or Michael Bublé would be a stylish BMW 3-series; Wayne Gretzky's an outdoorsy Subaru, and Alanis Morisette a Toyota Prius.
The car respondents connected with Pamela Anderson, was, unsurprisingly, a flashy Porsche 911.
But Canadians are practical, right? How irrational can our car buying habits be? The survey found 61 percent wouldn't buy a vehicle they'd otherwise consider their "dream car" if it didn't come in a colour they liked.
This over-the-top infatuation is coming back to bite at least a few of these emotion-driven car purchasers: 71 percent of respondents said they are not in love with their current car.
Do you feel more attractive driving a sexy car?